Blog

Embracing the Future: Applewood & FellowshipLIFE Join Forces to Reimagine Senior Living in New Jersey

Ten years ago, upon taking the position of Executive Director at Applewood, our management team meticulously crafted a forward-thinking Master Plan for Applewood that projected a decade into the future. With this strategic blueprint guiding every action, we adeptly established and met the goals we set between 2014 and 2024.

As we stand today, we are once more turning towards the next decade and beyond. Our objectives remain as ambitious, innovative and industry leading as ever.

Undoubtedly, addressing the imminent surge in retiring individuals over the next two decades presents an even more formidable challenge. To meet these growing needs, it was imperative to synchronize Applewood with a premier leader in aging services, equipped with the expertise and financial stability necessary to guide us toward a thriving and resilient future.

As a not-for-profit CCRC, Applewood’s continuous financial strength, brand and customer service reputation put us in the enviable position to consider several well-respected senior service providers interested in partnering with Applewood.

FellowshipLIFE is a highly respected New Jersey not-for-profit senior living provider with four premier CCRCs throughout the state. Their commitment to unparalleled customer service and a 100% dedication to quality in all operational facets resonates with Applewood’s mission and values. Acknowledging our past achievements, coupled with an exciting vision for Applewood’s future, positions us to benefit from the assets, expertise and fiscal strength required to implement the next level of innovation for our current and future residents.

Applewood Executive Director Keith Grady and FellowshipLIFE President CEO Brian Lawrence

Since their community expansion plan began in 2022, Applewood takes pride in being FellowshipLIFE’s inaugural CCRC in Monmouth County. Affiliated with the healthcare provider, CentraState Healthcare System, and offering the exclusive resident lifestyle program, Engaged Living, Applewood occupies a prominent position at the forefront of FellowshipLIFE’s portfolio of communities.

Describing the future of Applewood (soon to be re-named Applewood Village) as bright would be an understatement. As I’ve consistently conveyed to our staff and resident stakeholders, “We’ll let our actions speak louder than words.” Rest assured, the best is yet to come.